Asian Family Services

Providing free, professional counselling, information and education in Cantonese, Mandarin, Korean, Vietnamese, Thai and Japanese.

Asian Family Services (AFS) has been providing support to the Asian community living in New Zealand since 1999. The organisation is a charitable trust and subsidiary of the PGF Group.

AFS is New Zealand’s only service provider for people of Asian background who are affected by mental health issues and gambling harm. Our gambling harm minimisation services are delivered under a Ministry of Health contract and funded from the gambling levy. The service operates in three areas; the Asian Helpline, clinical intervention, and public health work.

Nationwide, the Asian Helpline provides immediate emotional support or brief interventions over the phone as well as providing culturally appropriate information for all Asians living in New Zealand.  The Helpline offers eight languages so people can get support from counsellors, psychologists and social workers who speak Cantonese, English, Hindi, Japanese, Korean, Mandarin, Thai and Vietnamese. The counsellor will provide support and make appropriate referrals for face to face psychological services if needed.

AFS regularly promote our services at events or run workshops and seminars to international students and Asian communities. In 2014, our work was commended in the Matua Raki Workplace Innovation Awards, and in 2018, AFS was awarded the Life Keeper Award. 

Asian Wellbeing Services (AWS) is part of AFS. It was established in 2016 to provide professional psychological interventions and tailor-made psychoeducation workshops for clients with non-gambling issues. The AWS team work across many GP clinics and schools to provide support services on-siteT. his has been a proven model of care that reduces the barriers to accessing psychological services and achieves better outcomes for our clients.

Asian Family Services has received funding from the Ministry of Health to boost existing mental health support for Asians living in New Zealand experiencing distress due to the COVID-19 pandemic. The additional support, includes extending our Asian Helpline hours along with our online and face-to-face counselling support in different languages. Asian Family Services is also developing a suite of resources to support wellbeing and help people who are currently struggling with their mental health, by providing simple, tangible actions anyone can do.

For further information, visit, Facebook, Instagram, YouTube, WeChat, where resources are shared daily in different languages. 

Asian Helpline 000 62 342 Mon - Fri 8:30am to 8pm

AFS large


Kelly Feng

0800 862 342

1st floor
128 Khyber Pass Rd, Grafton, Auckland

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