Our team

Meet our awesome team!


Memo Musa

Chief Executive

Memo is a health executive with substantial leadership and management experience in the New Zealand and United Kingdom health systems. He has substantial background, knowledge and understanding of mental health and addictions systems and services having trained as mental health nurse and a clinical nurse specialist in cognitive behavioural therapy in the United Kingdom.

Memo has collectively served over 20 years as a Chief Executive within the health sector having successfully led significant change and growth in a variety of health-related settings including mental health and addiction. He also has substantial experience at a governance level.

Memo says working for Platform|Atamira is a privilege and an honour to contribute to the collective and meaningful efforts of the Mental Health and Addictions (MH&A) NGO and community sector. The capability and value of this sector in supporting people with mental health distress and addiction in the community is the backbone of the MH&A system. Often, this is understated and not widely celebrated.

Memo is married with two children, now young adults. Memo lives in Whanganui, the place he calls paradise. His personal interests or hobbies include gardening, playing squash and tennis, travelling, flying, and cooking recipes from around the world. He is a football fanatic, used to play and coach, and now enjoys officiating as a football referee.

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Abigail Freeland

Policy Analyst

Abigail is the policy guru at Platform, organising and writing submissions, analysing research and strategic policy and frameworks, and engaging with our members and wider stakeholders on challenges impacting the mental health and addiction NGO and community sector.

Her recent background is in mental health and addiction research, with specific expertise in mental health and addiction data and lived experience-led stigma and discrimination programmes. She has a passion for ensuring equity within the wider social system and ensuring the lived experience voice is front and centre. 

Her personal interests include all things outdoors - gardening, walking, hiking, mountain biking, and skiing. She is also a major bookworm and loves writing. 

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Kate Bell

Member Engagement Co-ordinator

Kate is the Member Engagement Co-ordinator at Platform Trust.  She engages with our members, coordinates events, and leads the expansion of Platform's reach and support for NGO and community organisations working in mental health and addiction. 

Kate has a broad knowledge and skill set in administration, coordination and customer service coming from a background in medical administration, and corporate travel consulting.

Her personal interests are cooking, walking, and travelling. Kate and her partner have a young baby and a stepdaughter who she loves spending time with.